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Great Research from Great Conversations

Founded in 1983, Greenfield Consulting Group has become the leading qualitative marketing research firm in North America. With 21 dedicated senior-level moderators, a full-service project management team, and an established network of global researchers, Greenfield answers the questions that matter most to marketers.

Meaningful and interesting explorations, active listening, and evocative responses lead to engaging conversations that result in opportunity for your company, brand, or product. Whether conversing with consumers or businesspeople, physicians or patients — about soap, financial services, pharmaceuticals, or food — our team of experts transforms inquiry into revealing insight, and provides interpretation your business can act on.

As part of Millward Brown, one of the top 10 global marketing research agencies, our reach extends around the world. Locally or globally, large-scale or modest, we custom-design every program based on a deep understanding of your needs. The conversation begins with you, and we look forward to starting it.











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