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Brett Zinober
Managing Director

While at Greenfield Consulting Group, Brett has executed numerous qualitative research projects across a wide range of business categories, including retail, media/entertainment, telecommunications, pharmaceutical, food & beverage, financial services, and packaged goods. He has worked on brand positioning assessment and optimization, line extension, advertising assessment and optimization, packaging assessments, retail (point-of-purchase) ethnographies, Web site usability, and pricing projects. Brett's clients include McDonald's, Sprint, Wal-Mart, Clorox, Nestle, Jim Beam Brands, Dial Corp., Capital One, Brown Forman, Target, and The Ad Council. In addition to his general market capabilities, Brett brings considerable expertise in contemporary Hispanic language, culture, politics, and economics to our clients. He is a graduate of Middlebury College, with a dual degree in international politics and economics, and Hispanic language and culture. Brett also studied in Argentina at the University of Buenos Aires and FLACSO, and in Chile at the Catholic University of Chile and the University of Chile. Brett is bilingual (English and Spanish).


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