David has more than 20 years of experience in advertising, marketing, and market research. He spent the first half of his career in leading roles for major New York advertising agencies, including vice president and account director at Carrafiello Diehl, Bates, Lowe Lintas, FCB, and Saatchi & Saatchi. He has worked on such clients as Colgate, Unilever Bestfoods, Xerox, British Airways, Revlon Healthcare Group, Panasonic, Campbell Soup, and Smirnoff. Over the past decade as a qualitative research consultant, primarily with BAIGlobal, David has conducted projects for clients across a wide range of products and services, including packaged goods, alcoholic beverages, financial services, business equipment and services, magazine publishing, automotive, beverages, pharmaceuticals, hospitality, computer software, Web site development, sporting goods, retailing, health and fitness, and a host of other categories. He has conducted hundreds of focus groups and interviews among consumers, small business owners, senior and mid-level corporate decision-makers, and medical professionals. David earned a B.A. from the University of Missouri School of Journalism and his M.B.A. from New York University.