Madeline brings an extraordinary scope of strategic brand management expertise to Greenfield Consulting Group. She played a key role in senior-level positions with such leading agencies as Young & Rubicam, N.W. Ayer & Partners, FCB New York, and DMB&B. Just prior to joining Greenfield, Madeline was executive vice president, account managing director at Y&R, where she led the MetLife and Sears accounts. During her career, Madeline has also managed accounts for other leading companies, including General Foods, Schering-Plough, Coty, Whirlpool, and Fruit of the Loom. Her broad category experience includes alcohol beverages, electronics/appliances, fashion/apparel, food/beverage, health and beauty aids, home fashion, insurance, OTC products, and retail. Since joining Greenfield in 2001, Madeline has conducted research with companies in a wide range of categories, including health and beauty aids, corporate image, delivery services, fashion, financial services, healthcare, home furnishings, household products, food/beverages, jewelry, OTC products, pharmaceuticals, retail, smoking prevention, telecom, and toys. Madeline received a bachelor's degree from Skidmore College and a master's degree from Northwestern University.