Ola brings exceptional strategic marketing capabilities to Greenfield Consulting Group's clients. Prior to joining Greenfield, she was senior account planner at a marketing communications agency, spearheading qualitative research efforts for brands including Oldsmobile, Wal-Mart, Nestlé Purina, Hefty, and Shore Bank. Since joining Greenfield, Ola has developed, consulted on, and conducted qualitative studies for such leading brands as McDonald's (brand/product positioning, national/local marketing assessment, new product launch testing), Ford (target exploratory and new product development), Reebok (market segmentation), Colgate (target lifestyle and motivations), and AARP (deep-dive generations exploratory), among several others. While her full client list spans a wide range of product/services, categories, and consumer segments, Ola has additional experience with several ethnic and special-interest segments, as well as youth consumers (including tweens, teens, and young adults). Ola graduated from Harvard University with a dual degree in psychology and Afro-American Studies.