Paul's experience in areas as varied as packaged goods, technology, financial services, and pharmaceuticals, coupled with his talent for working directly with consumers on very sensitive subjects, makes him well equipped to help Greenfield clients achieve marketing breakthroughs. Paul began his career with The Gillette Company, later moving into a career in advertising. During the following 16 years, he worked for agencies including, BBDO, Griffin Bacal, and Altschiller & Company. While at Altschiller, Paul served as senior vice president and group account manager and was also active in developing new business. Paul joined Greenfield in 1994 and was instrumental in the launch and development of Greenfield Online, which pioneered using the Internet to conduct marketing research. It was sold to a group of private investors in 1999. Paul later moved into the role of managing director with Greenfield Consulting Group. He earned his bachelor's degree at Hobart College. Paul is a member of the American Marketing Association and serves on the board of directors of the Hammerstein Music and Theater Company.