Areas of Expertise Our Approaches Online Solutions

Services | Our Approaches

Six to ten people, usually demographically homogenous and similar in usage and attitudes. Group synergy can be greater than the sum of its parts.

Problem solving, intense focus on a specific issue, often revealing deeply-rooted emotional or sensory perceptions.

Subtle cues and unexpected learning pop with research that takes place in the consumer's own habitat.

Perfect for probing on sensitive topics, building trust,and going way beneath the surface. Also done by telephone for hard-to-reach participants such as physicians.

Sometimes opposing points of view reveal surprising insights; also useful when friends or couples are decisionmakers.

A way to go deeper, keep it personal, and still get the gestalt of the group dynamic.

At a kitchen table, in a living room, a restaurant, sports bar, or coffee shop, these groups provide a more relaxed and natural setting for insight mining

Tiny, unobtrusive consumer-mounted cameras combined with picture-in-picture narrative reveal brands through the eyes of consumers, wherever they are.

What happens in-store is not always what consumers say it is. Reality is often surprising.

Liberating the passion of your best users can produce amazing ideas and strong opinions.