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Services | Areas of Expertise Brand Extendability Exploration for categories, product lines, and new consumer sets
Developing, Assessing, and Optimizing all stages of: Guided Brainstorming/Ideation Sessions Insight Mining for early strategy, product, or marketing communications Integrated Qualitative and Quantitative Research (with Millward Brown) Global Research (led and quality controlled by us with assistance from our global partners) Media Connections and Receptivity
Multicultural Qualitative Research Naming Evaluation New Product Development from ideation to activation to in-market assessment Shopper Insights Strategy Sessions Web Site Usability and Evaluation |
