|
Services | Online Solutions
IdeaStation® Interactive
Ideastation® is a marketing research service that allows participants to react and build upon each other's ideas by responding to moderator questions and stimuli. It is an asynchronous, online, qualitative research service, part blog, part bulletin board, with a touch of social networking.
Online Communities
Garner consumer insight from enthusiastic participants over a longer period of time for product or marketing communications reactions, ideation, or to build word of mouth.
WETI® (Web-Enabled Telephone Interviews)
WETI® (Web-Enabled Telephone Interviews) is a marketing research service that involves posting multimedia stimuli within a secure area of a web site, while conducting one-on-one or small group telephone interviews. It’s a convenient and cost-effective way to get consumer insights, especially from hard-to-reach respondents, or a broad geographic sample.
Video-Enabled Telephone Interviews (VETIs)
Individuals or groups join a virtual face-to-face session with a moderator, saving travel time while capturing facial expression and nuance.
|